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Essays 2461 - 2490

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Media and Film Documentaries in China

which provided free education, pensions, and social services to the people and peasants. Instead, the self-sacrificing citizen of ...

The Sugar Free Product Line at Hershey

customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have foun...

Examination of an Employee Complaint

John knew he was more than qualified for the job and so did his boss. What was too painfully clear was the fact that John was an ...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Houston Promotion and the Value of Drama and Literature

In five pages this paper examines how Houston promotes drama and literature through theater and writers groups and considers their...

Access and Workplaces Experiences of Ethnic Minorities in the UK

The writer looks at the workplace experiences found in different ethnic minorities in the UK. The levels of employment are compare...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

The Potential Clash of Alignment of Civil Liberties and Security Controls

and the rights of privacy prevented a more proactive actions being taken to find these threats. This is a core element of the argu...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

Latin America and Soccer

In three pages this paper examines the popularity of soccer in Latin America in a consideration of location, demographics, and pro...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Organizational Cultural Diversity and Responses to 10 Questions

In six pages this paper examines such topics as corporate promotion, human resources, and mentoring in a consideration of 10 quest...

A Third Grade Working Assessment

This is a model assessment containing 9 pages and applies Jean Piaget's developed theory of cognitive abilities and Howard Gardner...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...