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Essays 31 - 60

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

survived? Was it a product worth marketing? What was the marketing plan? Why did it fail? Though the SECs investigation ev...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

Seatbelt Safety and Its Societal Impact

In thirty seven pages this paper examines seatbelts in an historical overview that includes other types of automobile safety and h...

Overview of Speedometers

is restrained by a spring, controlling the readout needle. The magnetic forces can be demonstrated by scattering iron filings on a...

Physical Therapy as a Career

health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Choosing Luxury Cars Over Compact Cars

can then use the operators help to find their way to a particular destination, advise them they are out of gas or having car troub...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Luxuries, Necessities, Comforts, and Their Differences

While we need shelter, its really nice if it includes indoor plumbing and hot running water. Its also really nice if our house is...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Business and Human Resource Management

was indeed a luxury that the business could well do without in times of economic slowdown when the organization needed to reduce e...