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Essays 511 - 540

Development of Global Human Resources

are also accustomed to doing business with U.S. firms and many travel regularly to the United States. Most speak English. In add...

Global Language of English

speak English at some level of competence, and it would be counter-productive to try and establish another language as the one whi...

Business Profile of Taiwan

The natural hazards in the area are typhoons and earthquakes (CIA, 2003). The history of Taiwan as it is known today starts in 18...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

World Politics

"new public management" as a way of better administering policy. Beate Kohler-Koch has seen the transformation of governance as af...

World Events, Bias, and Religious Prejudice

In seven pages this paper discusses such global events as sect to established religion transition, Medieval Christianity and Europ...

Processes of Global Management Planning, Organization, Leadership, and Control

In fifty pages this research paper emphasizes planning in a consideration of important global management processes along with the ...

The Legal and Economic Ramifications of Global Warming

the accepted theory that manmade CO2 emissions are the cause has any basis in reality. It is only with some understanding of this ...

Global Politics Featured in Short Essays

In eight pages short essays, answers, and reactions to global politics' issues including the significance of Latin American econom...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...