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Essays 181 - 210

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

Network Management Tools' Test Results

Well, guess what? Times have changed. New players, new products and new approaches are making a difference. The question is, is it...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Domestic Electrical Products and Embedded Microprocessors

In six pages this paper examines hoe embedded microprocessors influence domestic electrical products' design with a microwave oven...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

What is Value Migration?

lead to the development of military aircraft, but the development was too soon for a consumer product or service to be developed, ...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...

Singapore's Economy and Issues

In six pages the economy of Singapore and its relevant issues are examined with such topics as supply side economics, Gross Nation...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Honeywell Case Study

product was still behind schedule, and still ahead of costs. Literature The concept of parallel development and teaming isn...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Two Questions on Doing Business in Vietnam and Perceptions About Products Made in Vietnam Answered

Vietnams cultural practices and showing a willingness to conform to them will go a long way toward improved business associations ...

Zauner Ornaments Costing Case Study

in terms of over heads that are not reflected in whatever proportional system is used. No approach will ever be 100% accur...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...