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Essays 31 - 60

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Ethnobotany in Belize

patients with locally grown trees, roots, plants, and shrubs for more than 2,000 years with more than 950 species from which to dr...

Emerging Biotechnologies

In a paper of eight pages, the writer looks at biotechnologies. Agricultural, medicinal, and energy applications are examined. Pap...

Children with ADHD and Therapeutic Intervention Strategies

in choosing what course of treatment to administer to their children. In the end, some parents choose to medicate, while some choo...

Issues in Chinese Medicine and Medicinal Nutrition

and Ping, 2011). As with TCM practices, such as acupuncture, CMM is gaining attention worldwide, and much of this attention focuse...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Statistical Analysis and its Applications

typically found to occur. The findings suggested that the majority of individuals chose to leave their childhood faith before they...

Defense of Marijuana Legalization

grasp the notion that continuing to prosecute marijuana users is doing nothing to ease the problem. "As demonstrated, the current...

Future Trends and Marijuana for Medicinal Purposes

In twelve pages this paper examines why marijuana usage for medicinal reasons should be legally sanctioned in the future. Ten sou...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Discussion of U.S. Supreme Court Cases with Controversial Issues

This single, historic decision brought forth a great many opportunities for each state to recognize the importance of allowing peo...

Medicinal Marijuana Legalization

In five pages this paper supports the legalization of marijuana only for medicinal purposes. Six sources are cited in the bibliog...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Medicine and the Effects of Rainforest Depletion

In six pages this paper discusses the protection of plants for medicinal purposes in an examination of the dangers posed by defore...

Marijuana and America's Democracy of Special Interests

In five pages this essay discusses the shifts in American democracy in a consideration of the government's opposition of marijuana...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Shark Cartilage and its Medicinal Uses

In ten pages this paper discusses shark cartilage in a consideration of research regarding its medicinal uses in AIDS, arthritis, ...

A Letter To a New York State Congressman

This paper is a letter written to New York State Congressman Elliot Engel regarding the importance of medicinal use as well as cul...