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Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

2005 Pepsi v. Coke

vice versa. So, how are the companies doing? In respect to cola, Coke outsells Pepsi, but in terms of the companies as businesses,...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

Article Analysis: Diversity

a "nigger drink" (How corporate America came to recognize diversity, one Pepsi at a time, 2007). One thing the article mentions ...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

A Light Coke Commercial Analysis

In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production val...

Cola 'Wars' Between Pepsi and Coke

In two pages this paper examines Coca Cola's 1985 'new formula' and 'the Pepsi challenge' in a consideration of the 'cola wars,' p...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

Strategy for Coca-Cola

effect, more than a half million jobs continue to disappear each month. Further, it seems that most consumers are not looking ahe...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

Case Analysis of PepsiCo in Mexico

would ultimately result with PepsiCo becoming the leader in the cola competition in Latin America. Initially, the strategy implem...

Latin America Problems A PepsiCo Case Study

except Venezuela where Pepsi had a 42 percent share to Coca-Colas 11.6 percent share. In fact, in terms of market share, Pepsi cam...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...