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Essays 151 - 180
This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...
Examines how Hewlett-Packard can innovate to boost its revenue and remain relevant in the technology market. Innovation theories a...
Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...
In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...
has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...
This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...
seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...
10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...
In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...
The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...
This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...
of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...
of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...
has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...
The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...
feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...
HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...
in a corporate charity or non-profit organization) or to obtain a profit based on a product or service that the market definitely ...
be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
with the use of many marketing tools, from one to many advertising and marketing, through to bilateral communication with the use ...
allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...