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Essays 121 - 150

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

Managerial Economics Questions

able to be increased more as the demand would not decrease proportionally but at a rate less than the increase. If there are even...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

The High Price of Gas in the Third Quarter of 2006

out that while oil prices are rising, the oil companies are profiting a great deal (Noe, 2006). An article appearing on the ABC N...

The High Price of Gasoline in 2006

in this situation. First, it should be noted that the wholesale price of gas rises and that affects retail pricing (Scherer, 200...

Gasoline Prices Change and a Reflection of Supply and Demand

way prices are expected to change, the AAA, which has been taking weekly surveys of prices from 2,8000 gas station in the state ha...

Hopkins V. Price Waterhouse

absolve the firm of any culpability served to secure Hopkins victory. The United States Supreme Court heard the appeal and subseq...

Economic Profile : Airline Industry

of airline tickets affects the demand. Rubin and Joy (2005) reported that the demand elasticity for leisure travel is 2.4, which i...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

/E and Book to Price Ratio Calculations

be seen in companies that are expected to show high growth in the future or those shares which are over priced, so despite the cha...

Ecommerce and Pricing Strategies

2. Pricing Strategy The way in which a company sets prices will need to take into account many different conditions. Where this i...

Share Price Movements of Dell and DaimlerChrysler

could benefit Chrysler. Efficiencies and cost cutting were a core competency of Chrysler, bringing together of these different com...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Biotechnology Company Genentech DNA

account take up revenue. For Genentech we get the following Gross profit 2002 2003 2004 Revenue (a) 2,719.3 3,300.3 4,621.2 Cost o...

Case Study of Different Corporate Growth Models

be defined as the net assets of a company, that is the assets less the liabilities. However if we look at the book value this is i...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Risk Assessment Using Options Rather than Ratios?

speculation, as such it is allowing for this extra risk. Where lenders seek to gain security of loans in the form of shares this m...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Price: “Love and Hate in Jamestown”

had no particular skills (Price). Price notes that Wingfield arrived in Virginia accompanied by a number of servants and a haughty...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Price Wars and Mismanagement

This 3 page paper argues that the primary cause of price wars is mismanagement and that this is why there are so few price wars se...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

AN EXAMINATION OF COMPETITIVE PRICING THROUGH QUASAR COMPUTERS

the kneejerk reaction of moving pricing in response to competition is a sure way to failure. Price wars, the authors note, benefit...