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Essays 481 - 510

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

APRN Working to Their Full Extent

This paper offered a position paper on the topic of allowing Advanced Practice Registered Nurses to practice up to their knowledge...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

U.S. and the Rights of States

about. The issue of state power versus central power has been significant throughout American history, but was most significant d...

Thomas Hobbes' Leviathan and the Contemporary Police State

This 5 page paper argues that Thomas Hobbes' classic work Leviathan and its negative view of what he called the state of nature is...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Minorities and Gainesville, Florida Government

In eight pages this paper considers Gainesville's state government and the factors involved in state and local government's minori...

Analyses of 3 US Supreme Court Decisions

In nine pages United States v. Brockamp, Atherton v. FDIC, and O'Gilvie & O'Gilvie (minors) v United States and Kevin O'Gilvie...

Judicial Reasoning and the Views of Jerome Frank and Karl Llewellyn

In eight pages this paper examines the theoretical perspectives of persuasion, doctrine development and constitutionality as conce...

Plato and Confucius on the State and Society

In eleven pages this research paper contrasts and compares Plato's and Confucius's perceptions on the ruling state and society wit...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Evaluation of "Analyzing Hospital Readmissions Using Statewide Discharge Databases"

of outcomes of care - Source of unnecessary - and high - costs - Fragmented state to state - Based on varied data * The problem ha...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Junior Kindergarten To Kindergarten

will move on to whichever grade level is developmentally appropriate for them (Hawaii DOE, 2006). This suggests some children coul...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...