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Essays 481 - 510

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

U.S. and the Rights of States

about. The issue of state power versus central power has been significant throughout American history, but was most significant d...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Minorities and Gainesville, Florida Government

In eight pages this paper considers Gainesville's state government and the factors involved in state and local government's minori...

Analyses of 3 US Supreme Court Decisions

In nine pages United States v. Brockamp, Atherton v. FDIC, and O'Gilvie & O'Gilvie (minors) v United States and Kevin O'Gilvie...

Judicial Reasoning and the Views of Jerome Frank and Karl Llewellyn

In eight pages this paper examines the theoretical perspectives of persuasion, doctrine development and constitutionality as conce...

Plato and Confucius on the State and Society

In eleven pages this research paper contrasts and compares Plato's and Confucius's perceptions on the ruling state and society wit...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Thomas Hobbes' Leviathan and the Contemporary Police State

This 5 page paper argues that Thomas Hobbes' classic work Leviathan and its negative view of what he called the state of nature is...

State of Texas is More Western Than Southern

simply because it was one of the nations most important cattle producing states. This was not a state that caused people to thi...

Mideast State Classifications

Iraq alone stands as an example of the concept. Reminiscent of the manner in which Fidel Castro claimed control of Cuba so ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

State Role and Employee Relations

supply and demand, and as such equilibrium will be met with employees able to change employers if they are unhappy. In reality t...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

State Funding of Public Education

of its real market value. Therefore, this taxpayer pays $2,000 in taxes or 2 percent of the propertys real value (Brimley and Garf...