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Essays 451 - 480

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Fiscal Health of Healthy Existence Pty Ltd

In six pages this seller of beauty care and health products is diagnosed in terms of company fiscal health with a consideration of...

Global Village; A Retail Business Outline

employees or agents. There are a number of advantages in this, There will be share capital issued that can reflect the cap...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

APPLE INC. AND LOGO

Given were not certain when the student was introduced to the logo, well assume it was in the early 2000s. The logo has remained c...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

InterClean; Job Analysis and Training Plan

after sales service skills. From this there are complimentary skills for both sales teams, but there are also areas where are wea...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Seventh Generation Culture and Structure

it is to protect the earth. This is a message that is likely to have a wide appeal, it builds on the preconceptions that larger co...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Case of BRL Hardy

there appears to be a good fit, with the partners bringing their own areas of expertise and resources so that the post merger firm...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

The Conflict in Customer Quality Requirements

As already noted, when looking at these not all are likely to be fully compatible, and it is up to the firm to find the...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...