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Essays 241 - 270

Pricing and Research and Development Investment Decisions for Handheld

The writer complete simulation provided by the student, where decisions are made regarding the level of investment in research and...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Supply, Demand, and Price Theory

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Pepsi Products, Pepsi Owned Restaurants and Transfer Pricing

In five pages this paper discusses internal transfer pricing and how it can benefit PepisCo. One source is cited in the bibliogra...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Past, Present, and Future of the Brokerage and Banking Industry

In thirty pages this paper examines the importance of brokerage firms in a consideration of how banks are no longer the only 'fina...

Keen Competition Between Sematech, Boeing, and Airbus

In five pages an overview of the competition among these airplane manufacturing giants is considered including a discussion of the...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Upward Sloping Demand Curves and Circumstance

This research report examines how prices may increase on products due to demand. This carefully researched paper relies on Veblen ...

Economics and Drug Legalization

In seven pages this paper discusses drug decriminalization and legalization in an assessment of pro and con arguments with product...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Building Green

Organizations reasons for constructing environmentally friendly buildings are as varied as the designs that have emerged through t...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...