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The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Nancy J. Adler's International Dimensions of Organizational Behavior

In twenty pages several aspects of international management are discussed within the context of Nancy J. Adler's book. Eight sour...

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Middle Managers and the Negative Impact of Information Technology Growth

In ten pages this paper examines the rapid growth of IT and how middle management positions have been adversely affected in terms ...

Data Warehousing and Database Management

In twenty pages database management is examined regarding the trend toward data warehousing in terms of definition, example, compa...

Outsourcing and Database Management

Database management outsourcing and its cost effectiveness are examined in five pages. Six sources are cited in the bibliography....

Selecting an Appropriate Database Management System and Oracle

In nine pages various types of systems for database management are discussed in this overview of Oracle. Ten sources are cited in...

Marketing Research and MIS

In four pages this paper examines Management Information Systems as they relate to market research in a consideration of startup, ...

Proposal for a Small Business Management Information System

In fifteen pages this paper examines how a small business can create a management information system to meet its need in a proposa...

Global Joint Ventures and the Management of Risk

focus now than at any time in the past. While that global presence contributes to the success of all segments of a specific organ...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Proctor and Gamble Communication and Management Issues

its category in Europe for all of 1997, and the company achieved that record in the face of intense competition for the market (Mi...

Communication Problems

In five pages this paper discusses various impasses to communication faced by Lawson Software in a consideration of various topics...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Management Growth and Qantas Airways

and of course, the United States. With the many different global issues taking place, during the entire history of Qantas, the a...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

Management Case Study of Harley Davidson

In eight pages this case study of Harley Davidson focuses upon quality management efforts to resurrect the company beginning in th...

Marketplace Distribution of Intel Pentium Microchips

In fifteen pages this paper examines Intel's management problems involving its inability to distribute chips into the marketplace ...

Case Study of AMP Incorporated and Technology Management

In six pages this paper examines the technology management of AMP Incorporated in a consideration of Managing Technology by Lowell...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...

Life and Work of Management Theorist Dr. William G. Ouchi

In five pages this research paper discusses the life of Dr. William Ouchi and his work, which focuses upon his contributions to ma...

Business Management History

In twelve pages business management is examined in this evolutionary history that includes a discussion of such important theorist...

Managerial Development

In five pages the TQM management strategy is applied to a scenario for transforming doctors into managers with a community hospita...

Past Foundation and Building Management Theory

In five pages this paper examines how past theories of management lay the foundation for the present day theoretical approaches. ...