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Essays 151 - 180

PROMOTIONAL PLAN FOR MAGIC JACK

cable companies that offer high-speed Internet are going to introduce their own VOIP products in the coming months and years. In t...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Baseball and Game Promotional Activities

key chains launched into the stands during the seventh inning stretch. On the other hand, the children of both types love every b...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Madagascar Resort Pricing, Placement, and Promotion

companies will find them appealing and want to sell them in the brouchers. For this we need to look to similar establishment and h...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...