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the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

2004). "The majority of reporting states-26 out of the 46 responding to the latest survey-have dropout rates ranging from 4.0% to...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

literature says concerning developing effective nursing interventions. Progress Report/Presentation Plan The current literature ...

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

careful consideration of the approach and the media to be used needs to be provided. 2. The Approach The development of an...

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The main problem statement is that Classic Airline must increase its RevPar (i.e., revenue per flight) as well as its passenger ba...

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

the standards of utility, feasibility, propriety and accuracy (CDC, 1999). These standards are defined by the CDC in the followin...

p. 12). It was not until William had to seek new employment because his employer died that he began to take an interest in religi...