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BOTTOM OF THE PYRAMID: MARKETING TO SOUTH AFRICA'S LOWER-INCOME POPULATION

Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...

TOOLS FOR RATE OF RETURN - APPLE INC.

rate of return. The main disadvantage to this type of measurement, however, is the outlier (such as the financial meltdown ...

Organizational Performance As a Reflection of Organizational Commitment

of commitment, and the way that this applies to the workplace. An interesting model developed by Meyer and Allen (1991) may be ver...

Employee Absenteeism as a Form of Negative Behavior

For example, if we look at the UK as an example. If we look at the figures produced by the CBI we see there is an upward trend in ...

Analysis of Cognitive Development

This paper explores Piaget's theories of cognitive development, including his stages of development. The essay reports some of the...

B.F. Skinner and William James

prominent philosopher, Carl Lange, was coining his own version of that theory. The resulting combination became known as the Jame...

Studying Creation Myths

studying it in the same way we study language (Csapo, 2005, p. 220). His theory puts more emphasis on the meaning of myth rather t...

The Possible Benefits of Reciting Internally

and allocation of labor is governed by a set of administrative rules and procedures" (Doeringer and Piore, 1971: 1).The internal m...

Absolute Advantage, Comparative Advantage and the Heckscher-Ohlin Model

large amounts of goods to western nations, goods which those nations could produce for themselves. In many instances it may be arg...

Variations to CAPM

et al, 2003). These two factors were constructed as SMB to deal with the size risk and HML to deal with the value risk. SMB is s...

Human Resource Management and the Case of AXEON

be effective motivators, but they may help to prevent dissatisfaction, and the higher order needs, which start with the need for r...

THE INDIVIDUAL DIGITAL FOOTPRINT AND PERMANENCE

shed rather not have shown. Fine (2008) notes that the Internet, which has created what he dubs a "reputational" economy, points o...

Does Intel Have an Optimal Capital Structure?

This is a theory that forms the basis of capital structure theories, and comes on two versions, with and without taxes. The origin...

the theores behind hate crimes

that the victims group membership is the cause for prejudice or hate crime" (Sun, 2008). This puts the motive for the crime precis...

Understanding Evolution and Natural Selection

now infamous journey. Darwin was in fact very familiar with the work of his grandfather and indeed with the work of others who ha...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

Recruitment Reorganization at the Australian Defense Force

arrangement ADF at undertaken all the recruitment process systems has, this meant the utilization of staff in the recruitment divi...

Ernest Jones on Hamlet’s Inability to Act

It would seem that the fact the Ghost appears and Hamlet is able to speak to it is proof enough of the reality of the vision. In t...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Why Violence IS So Prevalent In Sports

very heart of causal processes (Bandura, 1986). Emphasizing the notion of learned expectations, this theory is closely associated...

Law, Policy, Research and Results in Domestic Violence

the use or attempted use of physical force or the threatened use of a deadly weapon (Section 922 (g)[9])" (Federal Domestic Violen...

"Identity And The Life Cycle" By Erikson

his eight developmental stages have upon creating personal identity has long been well-received by his contemporaries and present ...

The Taliban as Freedom Fighters

finally, again according to Beaviss website, nations are rational and "think strategically about how to survive." Looking at this ...

Adjusting to Life’s Challenges

and then we will get on with our lives. Numerous theories have been postulated about why some people seem to...

Improving the Supply Chain for Sandy’s Organic Grocery

Store Fresh food requires careful management. The writer considers the problems that may exist in supply chain management of a gro...

Should Governments be Intervening in the Credit Crunch?

Federal Reserve in the US extended the normal lending period to 30 days at the same time as reducing the discount window interest ...

The Process of Decision Making

factual data to meet a set goal or objective. There is a very basic concept to this, which is the company is at A, they want to g...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

Rectifying a Poor Motivational Environment

development of the hierarchy of needs. Here there was an acceptance of the economic needs, but these were seen as unable to be mot...

The Economic Basis for Uneven Trade Relationships

Adams model has been popular and it is a good starting point with specialization leading to more effective use of resources. It is...