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Essays 211 - 240

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Internet Service Providers and Available Alternatives

to connection via phone lines, the time factor is inherently slower than its wireless counterpart: By average, 4-5.6k per second s...

The Industry Effects of the Divestiture of AT&T

which in turn equates to greater consumer choice and much more competitive pricing. None of this and other changes that have occu...

Bill Clinton and Monica Lewinsky Scandal, the Media, and Public Opinion

media does not tell people outright what they should think; instead, the basis of spotlighting certain issues is to tell people wh...

Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Accounting Overview of Nagrom's Bakery

bread. In response to this, the Companys management shifted gears once again, focusing efforts and resources on a specialt...

Analysis of Opening an NYC Sports Bar

is named "Fans A Lot." COMPANY DESCRIPTION Company Mission When it comes to launching any company or organization, there ...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta...

Conflict Between Public Protection and the Public's 'Right to Know'

In 5 pages this paper examines national security censorship of information by the FBI in order to protect the public, the public's...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

AOL Time Warner, Disney and the Entertainment Industry

real barriers to entry. The use of licences in some segments and the power of the existing companies to limit entrance may be seen...

South Africa and Tessco Telecommunications

bitter court battle broke out between Cell C and its rival, Nextcom" (Anonymous, 2002, p. 15). But now that Cell C is ensconced ...

Competition Measured by Market Concentration

company is below 1 and as such is an essential service, therefore there is a large amount of power with the supplier and as such t...