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Essays 31 - 60

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Push 1 For English - The Automated Telephone Response

a representative, push [another number that is not always 0]" What happens when you get to a real live person? You have to tell th...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Teaching Advanced Students

In the recent past, the literature has been emphasizing including gifted children in the regular classroom rather than placing the...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...