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Essays 811 - 840

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Are Abnormally Low Returns Unusual in Oil Industry's Joint Ventures' Terminations?

This question is investigated in a research proposal that consists of seventeen pages in order to determine if these abnormal retu...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

The Hospitality Industry and the Americans with Disabilities Act

When the acronym ADA is provided, one is referring to the Americans with Disabilities Act. Title I of the Americans with Disabili...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

A UK Outbound Tourism Industry Report

definite trends. These can then be examined in the following section in order to identify the reasons for those trends. Outboun...

Different Industries' Entry Threats

(2004). Any restriction creates a barrier. Government regulation, patents needed, assets as well as other things, all create barri...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Tourism Industry and Employee Empowerment

more than likely to have positive things to say about an employee. In one instance, for example, on a cruise ship, a family found ...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Construction - Completing the Job On-Time

impossible to complete the project on time. I also contacted suppliers and materials were readily available for the start of the ...

Semiconductors and Silicon Valley

In this age of miniaturization, it should be possible to place two CPUs onto a single chip, making additional processing power ava...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Operation Mexicano Project and the Case of Carl Conway

PERT, which is used to determine time estimates. A key concept in project management is creating network diagrams using PERT/CPM (...

Issues in Fuel Cell Development

on hydrogen, something that is virtually inexhaustible and nonpolluting (2002). Essentially, the drawbacks of fossil fuels have to...

Automotive Industry of Europe

factors into consideration when analysing their position and possible future (DAveni, 1999). Porter does not see these external fa...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Internet and Competitive Advantage

same product at a range of supplier. When this level of competition is seen and the consumer is becoming more aware, then there is...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Harvey Industries Inventory Management

warehouse - in other words, inventory that has been ordered but not used during the past year. There is also the difficult...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...