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Essays 121 - 150

Incentive and Retention for Special Education Teachers

a few non-conference meals. Table 1. Conference Attendance Cost per Teacher Item Component Cost Total Cost Conference registrati...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Deming's Cycle and Planning in Project Management

In two pages project management planning is examined within the context of Deming's cycle in terms of design, development, impleme...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Market, Technology, and Smart Cards

In thirty five pages this paper discusses the financial and etechnology possibilities offered by smart cards in this market consid...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Management Planning at Boeing

and aggressively cuts costs. The 787 Dreamliner has been the project that would have the potential for elevating Boeing abo...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

The Use of Cafeteria Benefits Plans in Comparison to Traditional Health Benefits Plans

8 pages and 9 sources. This paper provides an overview of cafeteria benefits plans and traditional health benefits plans in order...