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Essays 31 - 60

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Marks and Spencer's Fall and Rise

sales trends we can see that there are also some problems in the industry. The current economic environment has influenced the sal...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

United Kingdom Supermarket Chain J. Sainsbury's

paper will also use a SWOT analysis. This can then lead to an assessment of potential future strategies. 1.2 Methodology Due to...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

Leveraging Resources; The Retail Environment

of available lots ion main shopping areas or malls. These may be difficult to obtain, and may have a high rental or purchase price...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Managing the Supply Chain in the Retail Grocery sector

there are just three levels of activities relative to supply chain management. Strategic activities emphasize optimizing networks ...

Executive Position in Corporate Retail

if you want to move upward through the various job levels to a position of upper management or as a corporate retail executive, it...

A Comparison of Logistics Operations for an Online Company and a Bricks and Mortar Company

The writer of different areas of logistics comparing an established online business with an established retail business. Using an ...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Porter's Applicability to Retail's Information Technology

of operation of the organization. Thus it "is in these activities that a firm has the opportunity to generate superior valu...

Edison Brothers' Retail Clothing Chain Marketing Analysis

In about three pages this paper presents information, figures, and charts as they pertain to a marketing analysis of the Edison Br...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Retail Market of Great Britain

In seven pages Great Britain's retail industry is examined in a strategic consideration that includes Harvey Nichols and Marks and...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

Cognac Marketing

In nine pages this paper uses the 4Ps to analyzes the cognac retail market. Seven sources are cited in the bibliography with the ...

Edison Brothers Inc. 'Oaktree' Retail Clothing Store Layout

In three pages this paper presents an evaluation of a retail store's marketing layout in a consideration of style, arrangement of ...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...