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some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

its role in the current business environment. Rather, it lies with his failure to address any possibility of an expanded role for...

own personality but also by the circumstances of the time. Stone does succeed in introducing at least some of these circumstances...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

in guitar at the Indiana University School of Music where he has developed a course on the history of the guitar (DB&JN). Bolshoy ...

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

(Romans & Kiernan, 2002). Of course, that is debatable. Opinion enters the picture, but if a claim can be proven false, then one c...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...