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Essays 1801 - 1830

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Teamsters Union from 1989 to 1999

In ten pages a Teamsters' history focuses upon this particular decade and includes union relationships, leadership of James Hoffa ...

Film Depiction of African Americans

Horne and Louis Armstrong. Of course, famous tap dancing acts were featured in some films of the day. There was a well known musi...

Banking and TQM

In ten pages this paper applies the concept of Total Quality Management to the banking industry. Six sources are cited in the bib...

Environmental Effects of De-Icing by Airlines

In five pages the environmental impact as well as the attempts of the airline industry to lessen the negative effects of de-icing ...

Federal Express and the United Parcel Service

of corporate warfare. Both companies seemed to almost burst on the scene, but in reality both have the histories that make ...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

The Anheuser Busch Brewery Company

change its organizational structure as it moves into the 21st century. Anheuser-Busch makes three major objectives its prim...

Industrial Uses for Wood Adhesives

Wood adhesives and their uses in industry are examined in this historical and developmental overview consisting of fifteen pages. ...

Health Care and the Financial Impact of Y2K Problems

on electronic data will or could be read as the year 1900 rather than 2000. The Y2K problem is real, caused by an outmoded, two-di...

Tourism and How It Has Evolved

In eight pages the evolution of the travel industry from mass tourism to more individual approaches is examined. Eight sources ar...

Hong Kong and Software Piracy

an inconvenience to manufacturers, whose economic loss was quite negligible. However, the end of the twentieth century finds soft...

Billboard Magazine's News Articles

American culture. For instance, the article pertaining to the Atlantic Records preview spotlights one of the most recent technolog...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Process of Collective Bargaining

In six pages the collective bargaining process is explored with the primary focus being the early 1990s negotiations involving the...

The Long Career of the Aerosmith Rock Group

Marilyn Manson come along that do things for shock value, but people arent threatened by rock n roll anymore" (Hay 104). This real...

Components of Financial Analysis

quality products" (Chambers, 1996, p. 46). The company began to realize, however, that the real money was not in the nickel...

Case Study of Goodyear Tire and Rubber Co.

In five pages this paper considers the industry as a whole and then focuses on a case study situation involving Sears Roebuck's pr...

A Review of the 3Com Corporation

the best products available on the market. In 1998, 3Com announced it intended to introduce a Palm Pilot with built-in wireless co...

Issues Involving Pharmaceutical Liability

In twelve pages this paper discusses liability law as it pertains to the pharmaceutical industry with specific cases and problems ...

Progressive Era and the Influence of John Pierpont Morgan

This paper considers the influence J.P. Morgan had during the Progressive Era in seven pages with industry perceptions of Morgan a...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Firefighting and Legal Issues

This paper addresses various legal issues seen in the firefighting industry. This five page paper has fifteen sources listed in ...

Overview Telecommunications and Future Trends

In six pages this paper discusses telecommunications in an industry overview that includes future trends and projections with inte...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Transportation Handouts and Railroads

In three pages this paper discusses the practice of government handouts to the railroad and other transportation industries since ...