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creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

He saw communities in...

The flowering of youth culture, and the recognition that teenagers had a special role to play in society as a whole, provided the ...

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

who were in service to the aristocratic families came to define themselves through their identification with those families, to th...

It is true that he offers a detailed and thorough account of strategy, weaponry and...

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...

years old. Much of his literary talent was applied to the task of making mankind aware of his intimate attachment to nature. Law...

- Toby and his mother are escaping an abusive situation (one that, ironically enough, Tobys mother was used to, having dealt with ...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...

and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...

Where once a candidate took almost sole responsibility for getting his message to the American...

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...

in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...

and mood of the chapter -- and through others, is able to bring together the portrait of a young man who met his end on the other ...

both small and large disasters. The organization has 35,000 employees and half a million volunteers organized throughout 700 chapt...

that may speak of a lack of hope or direction. The reader does not really need to know what the poem is...

inherent biases. The questions is really are organizations blind? To start considering whether organizations are blind the concep...

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Location - parents might move to get into a better school district. Also consider how far the private school is; might not b...