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Essays 301 - 330

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

Marketing Plan and Analysis for GAP Inc

babygap.com (The Gap, Timeline, 2002). Also, in 1998, Banana Republic premiered its first-ever TV commercials and debuts its priva...

SWOT Analysis of Diageo PLC

business. * As of 2001, there were significant signs that the firm was serious about the drinks industry and would complete the Se...

William Morris and Baudelaire

The two authors Baudelaire and Morris are compared and contrasted in this context of this thoughtful analysis. Social atmosphere a...

Strengths Weaknesses Opportunities Threats

is very high. This will lead to growth. Word-of-mouth advertising will bring more of the Middle East vets to seek services. the fa...

Change at BERG TV

order to support the growth and the ongoing pursuance of the goal, to support and train disabled people in media production. In or...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Strategic Case Study to Determine a Strategy for Dr Lou Mickael

A strategic analysis and recommendation is made utilizing a case supplied by the student. The writer starts with a situation or s...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Strategy for Panera

There are myriad social forces affecting the industry, not all of which are directly related to putting product into customers han...

US Tobacco Industry and President Bill Clinton's Proposed Federal Government Lawsuit

In five pages this paper discusses the various issues associated with the proposed tobacco company lawsuit proposed by President B...

Business Opportunities in China

they will not resolve in the near future. They cannot simply give up the massive amount of money the tobacco industry provides the...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Advertising by Tobacco Companies

Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li...

Issues in Business

6 pages and no sources cited. This paper provides rhetorical discourse on three different topics that have to do with business op...

China Tobacco Company Creation

with even a modicum of business savvy knows that any number of factors can go awry. Therefore, getting a business up and running ...

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Unilever in Brazil

and Camperio already had an 81% share of the market. Each of these brands has its own individual market position within the laundr...

The New Chrysler LLC - An Analysis

silent transmissions, semi-automatic transmissions, different wheelbases, power steering, air bags, the first minivans, the first ...

An Ethical Model for a Tobacco Company

(2007) contends that the tobacco industry has planted stories in the media so that people do not recognize the serious consequence...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

The Carnival Cruise Line

not have a vision statement, however, according to their annual report they do have the aim of being the best known brand for crui...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Expedia

Expedia is a well known online company selling a wide range of travel services form airline and hotel rooms so insurance and attra...