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Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

Stocks and Trading

sell stocks? This paper will attempt to prove that the answer to the question is "yes," but with a qualification. The investor nee...

Tobacco Wars and Marketing

of gray in this matter. Motorcycles are for example are more dangerous than automobiles but are sold and advertised anyway. McDona...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Are Baseball Players Paid Too Much?

effective use of athletic product endorsement and development of brand image can make or break a product in todays complex economy...

Coca Cola Out of the Slump

Smith, 2001). The finished beverages that bear the brand name of Coca-Cola are sold in more than 200 countries and, in fact, in th...

Total Quality Management and James W. Cortada's Explanation

cultures, one must first understand the classification of culture and leadership. Cortada emphasizes several issues when assessin...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Case Study of a CIF Contract

jurisdictions (White and Bradgate, 1993). In general terms there are two main contract, fob and cif. In both of these types of...

Economic Overview of Norfolk, VA

In five pages this paper discusses how this Virginia city is trying to improve its economic circumstances by encouraging business ...

Poor Sales and Laying the Blame on Advertising

just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glorie...

J. Peterman Company Analyzed

to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...

Toronto Prospective Store Location for Home Depot

In six pages Home Depot's considerations for a new Toronto store are discussed in terms of demographics, impact on the sales of it...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

U.S., Taiwan, Advanced Weapons Sales

Peter Kien-hong Yu (2001) explains: "Relations between Taiwan and mainland China began to change substantially in August 1958, whe...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Legalization of Marijuana for Medical Purposes

In six pages this paper supports the legalization of marijuana sale by prescription in the U.S. for serious medical conditions wit...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Overview of Effective Sales Presentations

In thirty pages this paper considers sales presentations and whether or not developing interpersonal relationships can assist or d...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Excise Taxes and Tobacco Use and Sales Reduction

In ten pages this paper considers how excise tax implementation can result in the reduction in the use and sales of tobacco. Thre...

Media Costs and Sales in Miami and Fort Lauderdale

In five pages this paper discusses Florida's Miami and Fort Lauderdale regions in a consideration of media sales costs, tools, inf...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...