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Essays 601 - 630

DIRECT VS. INDIRECT SALES OPERATIONS

of an indirect sales operation for the biotech company are that it can rely on intermediaries in the United States and Asia that a...

SALES PRESENTATION AND MULTIPLE STAKEHOLDERS

sales information is likely going to consist of revenue as expenses. How would this be of use to the customers? If the customers u...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

INTERCLEAN, EMPLOYEES AND CAREER DEVELOPMENT

to "identify work activities, tasks and responsibilities . . . and working conditions to perform the job (Job Analysis Methods, 20...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

The Challenges of Integrating a Point of Sale System

screens that can, on first glance, appear a bit intimidating. One of the reasons companies decide to go with new technology is t...

Preparing Getwell’s Budget

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

Improving the Operational Aspects of AXA

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Communication Case Study

methods of the communicating failing; this may be a breakdown with the sender, a breakdown with the method or a recipient breakdow...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Kodak in the Competitive Environment

complementary services such as the internet, which empowers consumers. Looking at Porters Five Forces model the threat from comp...

End State Vision and Strategy for Best Snacks

be paid to the relevant areas by the management of each division and enhance profits (Mintzberg et al, 2008) The second alterativ...

Projecting Required Working Capital

the sales and profits. However, it is also likely that the firm will need to be able to support an increase in the working capital...