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Essays 121 - 150

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Achievement in Web-Based Courses

used This study utilized a participant group recruited from a co-educational public university located in the southeastern sectio...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Adolescence: Identity Formation

very pressure it places upon the youth. There is a tremendous burden for teens to perform within their respective peer groups, wh...

Palahniuk/Fight Club

267). In other words, scholarship points out that men today are faced with a plethora of conflicting societal messages. They are...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Adolescent Self Concept

interpret and organize information in a way which leads to the development of a stable idea of "self". They note that Erikson (196...

A Healthy Self-Concept

or her ability and worth. For example, when this writer/tutor was an adolescent, I judged my math ability negatively on both my ...

Self-Interest and Economics

them. Were the producers products of no interest to others, then they would realize no financial gain from them. The producers a...

A Personal Informational Self Analysis

each of the six areas of life: family and home; spiritual and ethical; social and cultural; financial and career; physical and hea...

An Analysis of Maslow's Hierarchy Of Needs

to self-respect, respect from others, being recognized (Kotze, 2004). 5. Cognitive, the need for cognitive growth, knowing, under...

Soccer, Culture and Identity

was that team members would be consistent, playing for an entire season, which would engender the building of self esteem, with th...

The Perception of the Self - Explanations from Baumeister and Cooley

and perhaps unhealthy, influence on society. Unstable audience members have fantasy relationships with movie stars and violent fil...

The Impact of Self-Efficacy and Locus of Control on Decision Making

entirely of decisions. Given an infinitely capacious intellect such as the infamous Laplaces Demon, it may well even be possible t...