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Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Computer Programmer Recruitment and Retention

he/she can add good changes to his/her job to make it more interesting and less tedious. Again, in this scenario, the employee is ...

Stakeholder and Utilitarianism in Business

undertake the action that make them most people happy. Those considered in the equation will include the customers the employees, ...

The Ethical Stance of Manchester United

of stakeholders (Johnson and Scholes, 2002). The last of the stances is that of a shaper of society, where there are ethica...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Jacobs Technology; Analysis and Strategy Proposal

Corps Transparent Armor Gun Shield which are ballistic glass panels on gun turrets. In order to consider the potential future o...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Culture in India

(India, 2007). The cabinet is "appointed by the president on the recommendation of the prime minister"; the president is elected "...

Culture of China

voted against him, 4 abstained, and 38 did not vote); ZENG Qinghong elected vice president ... with a total of 2,578 votes (177 de...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Twenty First Century High Tech Markets and Low Skills

The Bureau of Labor Statistics has predicted that by the year 2006 computer-related jobs in this country will have reached a total...

Qualitative and Quantitative Research Studies

At the same time, it is also the case that Black women...

Assessing Guillermo Furniture Investment Alternatives

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

Assessment of Microsoft and Google for Investment

forms the core of the organisations services. Are the dominance of the company is seen in the fact that Google search engine has a...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

High-Tech Crime: How The Criminal Justice System Has Had To Change Its Approach

equipped to penetrate any computer system with the intent to take, destroy or manipulate the information found upon that system; i...

Hanbali Islam; The Religion of Saudi Arabia

the rulers. The differences between the Sunni and Shiite branches of Islam developed over a number of centuries, for many y...

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

CASE STUDY: PLAS TECH

shy violet, took charge in Williams absence and made decisions that department heads and the supervisors should have made. She was...