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Essays 211 - 240

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

European Financial Markets and the Euro Currency's Influence

In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...

Development of the Euro Currency

In seven pages this paper examines how the Euro and the single market developed and also considers the problems associated with th...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

European Business and International Factor Effects

law, it can also impose sanctions and penalties to ensure that this takes place....

English Spoken and Written Language Standardization

course, was not due to piety, but rather he believed that once converted to Christianity the German pagans would stop causing trou...

Italian and Greek Bond Markets and the Effects of the Euro's Introduction

be seen clearly if we look to countries such as Italy and Greece. When we look at the many advantages that were seen, these were ...

Euro's Effects Upon the Bond Market of Italy

bond Market, only after this may we have a measure against which to consider the changes in context. As a major contributor and a ...

Discussing the Merger of AOL and Time Warner

January 2000). AOL also owns Netscape, which it purchased in 1999 and it owns Digital City and ICQ, an internet messaging service,...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Rise and Collapse of Socialism and the Theories of Mark Pittaway

realize that when the reunification took place, East and West Germany were not on an even footing. There had been something occurr...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

China Bank Branch Establishment and Risks

company, China Unicom and had been made it what appeared to be a stable market (Doebele, 2000). Other political risks may be as wi...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

Abstract Thought, Language, and a God Capable of Transcending Creation

In five pages this paper presents an insightful conversation regarding whether or not a God transcending creation can be meaningfu...

Creation As Found In Genesis 1 & 2

of the work to be don, the formation of a creature" (1871). The creature is to be Gods representative who has the authority over a...

Business Education Lessons

connection between the marketing strategy and a business plan through a written piece. Perspective The ability to see and hear d...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Comparing the Christian Account of Our Creation to the Yoruba Creation Myth

warm and light the new creation (Awolalu, 1996). Obatala then made human figures from dirt, human figures that were varied and co...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...