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Essays 271 - 300

How Could You Do That? by Laura Schlessinger

In five pages the review of this book by the controversial radio talk show host examines responsibility, conscience, and character...

Chicago's Radio History

In six pages this paper discusses Chicago's radio history with technology and the Internet among the topics examined. Eight sourc...

Station KYW and Chicago's Radio History

In six pages this paper examines the Westinghouse owned KYW, the first radio station in Chicago, with premier broadcast highlights...

FCC Censorship's Positives and Negatives

the first amendment. Yet, it was not an easy road to take. In 1992, the FCC fined the Infinity Broadcasting Company--the firm that...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Media Technology Pioneer Lee de Forest

In five pages this paper celebrates the virtually unknown film and radio contributions of inventor Lee de Forest. Six sources are...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

The Time Machine Radio Show

various scientific ideas about time travel. The broadcast is a somewhat accurate rendition of the classic, but even so, in 2012, i...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Stifling Talk Radio/First Amendment Issues

the Bill of Rights. The rights ensured in these amendments were considered by the Founding Fathers and the original States to be f...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Radio News Article Analysis

of the interviewee, but the format is a strong forum for the interviewer, where they are using information and other reports to tr...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...