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Essays 511 - 540

Business Plan for Bold House Hotel

is sufficient furniture, but this is a little sparse ion each of the bedrooms, therefore the will be not be much new furniture req...

Expanding into Small Towns: A Different Strategy for Wal-Mart

is not the presence or direct action of Wal-Mart, but rather its effect on the local economy combined with its pattern of predator...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Retirement Tax Planning

series of non-qualifying redemptions cannot culminate in "distributions not substantially disproportionate to the shareholder" Che...

The Acquisition of Clipper Windpower by United Technologies

United Technologies which an agreement with Clipper wind power to purchase the remaining share of the company brining the total co...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Security in the Global Context

this has impacted on the emergence of the security issues. There are a number of definitions which look at different perspectives ...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The Music Industry and E-Commerce

While record companies resisted the shift towards digital sharing of music at first, the wiser institutions have since acknowledge...

The Application of Behavioral Economics and Utility Maximization

advantage of free shipping, even when one has to spend more to obtain it. The concept of behavioral economics is not new, it cam...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

Changes in Global Governance Following the 2008/9 Recession

very viable market for the majority of lenders as well a serving an important purpose allowing many borrowers access to funds to h...

Developing a System of Effective Global Governance, Is It Possible?

Different theorists have considered whether or not it is possible to have a single system of global governance which is both good ...

Home Loan Mortgage Company Corporate Culture

organization. It includes all the written and unwritten policies and procedures. It is historical and traditional and thus, it pro...

Fair Trade

that it requires local people to adjust to its way of doing things - such as operating with a high degree of mechanization - and i...

Automating Systems at Colfax Furniture

replace the existing computer, particularly when it never has performed to the expectations with which it was acquired. The curre...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

Due Process and the FDA

an issue is due process and agency discretion. The concept of due process is a critical cornerstone in individual rights of Americ...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...