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Essays 1981 - 2010
the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...
In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...
or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...
In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...
In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...
In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...
A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...
In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...
In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...
This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...
In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...
In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...
In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...
In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...
In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....
In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...
In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...
In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...
include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...
In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...
In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...
In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...
In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...
In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...
In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...
In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...
In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...