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Essays 151 - 180

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Wal-Mart's Continued Growth

This 8 page paper discusses Wal-Mart's financial position, and suggests that the retailer's continued growth is unlikely to falter...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

A SWOT Analysis of Carnival Corp.

The writer uses a SWOT analysis to discuss the market position and possible future of Carnival Corp., the parent of Carnival Cruis...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Analysis of Starbucks

In ten pages this examination of the Starbuck Corporation includes management, a SWOT analysis, financials, and marketing approach...

SWOT Analysis of Subway Stores in Jordan

competitors and will enable SUBWAY to compete successfully in Jordan. SWOT ANALYSIS Strengths * SUBWAY Corporation is a very profi...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Success Factors of Nortel Government Solutions

in 2004 it was 1.61 and the quick ratio was also over 1 in both years (Nortel, 2004). As such liqusisidy has nmot been an issue. ...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...