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Essays 61 - 90

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

When A Man Loves A Woman

love for their children. However, it quickly becomes evident that there is trouble in this paradise, as Alice has a problem, as sh...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Case Study of Phil's Classic Cars

asset values we are also assuming that the depreciation of the capital assets that has taken place has resulted in the current val...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

Case Study of Donaldson, Lufkin and Jenrette

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Human Resources and their Function in Mordern Organizations

This research paper addresses the ways in which the functions of the human resources (HR) departments has changed in recent decade...

Eliot & Thackeray

to the Siren and also in descriptions of her performance of Clytemnestra. Nevertheless, Thackeray leaves her in a life where she "...

Enlightenment Views of the Reason vs. Emotion in Phadra by Jean Racine

reason for his hasty departure - his forbidden love for Aricia, the lone surviving member of the royal family Theseus defeated. A...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Call and Put Options

the amount of goods will be in standard amounts and the delivery terms will be identical throughout all the contracts (Grossman, 1...

The Likely Effects Of E-Commerce On The Future Of Book Publishing

issues may still have the potential for a very large impact. The idea of the e-book is that a book may be bought in electronic f...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Approaching Azerbaijan

Courses of Action Form an alliance with Armenia Armenias per capita GDP is slightly lower than Azerbaijans, though fewer of...

Can't Place a Price Tag on the Goods and Services of Nature

it worth to be able to look out on the waves crashing upon rocks on the shoreline? Nobody can place a value on this for it is an ...

Analysis of Costco Wholesale

et al, 2008). In 1993 there was a merger with Price Club, they were similar operations in terms of size and the way that they were...

InterClean; Job Analysis and Training Design

training will be delivered, performance standards and feedback. 2. Job Analysis The first stage is to consider the job that is g...

Derivatives Questions

where there is a sale of something in order to reduce the risk. Short hedging may be seen by a company house and in a foreign curr...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

'How Quackery Sells' by Doctors Jarvis and Barrett

In six pages this paper discusses the article on false alternative medical claims and their dangers as presented by the doctors wh...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

Corporate Crimes

is "attributed to a person who has control over or responsibility for another who negligently causes an injury or otherwise would ...

Responsible Pet Ownership

ownership, because it once again acts as a preventive measure against accidents or injuries for the animals, damaged household ite...

Responsibility for One's Actions and 'Prometheus Bound' by Aeschylus

In five pages this paper analyzes whether Aeschylus's title character is in some way responsible for his dilemma and argues that h...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...