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Essays 151 - 180

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Cases in Australian Tort Law

The main aim of tort law is to provide a route to gain relief for damages received and costs incurred, at the same time as acting ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Death of a Salesman - Willy Loman and the Betrayal of the American Dream

This 6 page paper discusses the concept of true and false values in the play Death of a Salesman. The writer argues that Willy Lom...

Reality and Rhetoric of Values at Coca-Cola

total rewards package includes a number of elements which are above normal minimum, including life insurance and a healthcare sche...

Individual Roles, Rank, Importance, and Human Values

many years but according to Richard Wallis, a researcher in education and director of the Institute of Sathya Sai Education in New...

Building Project Value Management

seen as indicating some of the different needs that are in place to the different users that will be considered as important by th...

Organizational Value and Footnote Disclosures

an increased incentive for performance and the capacity to (legally) under-report expenses on accounting sheets. This paragraph ...

Investment Future and Present Value Calculations

of 10% interest received. Therefore, if given the choice between receiving $100 dollars today and $100 dollars in one year it is f...

The Value Chain at Kellogg's

suppliers in different countries as well as a large number of purchases in the form of wholesalers and retailers, the supply chain...

Questions on Investment Values and Assessment

management. This may also be referred to as the return on investment (ROI). The traditional way of calculating the return on capit...

Analyzing the World's Largest Auction Site

logistics, also. The deal is made between the seller and buyer and it is the buyers responsibility to ship the item to the buyer. ...

The Potential for Changes in the US Dollar and UK Sterling Exchange Rates

sterling by increasing demand using foreign reserves to purchase sterling. However, this is very rarely utilised. Question 3 Whe...

Calculating Net Present Value and Assessing a Merger

The paper is presented in two sections. The first section looks at the concept of net present value, considering how and why it is...

Nursing Personal Values' Development

caring as the very definition of what constitutes personal values from a nursing perspective (2003). Koerner (1996), likewise, e...

Time Value of Money, Sources of Finance, Bonds and Share and Influences on Inventory

compounding on large amounts over many years can have a dramatic impact on the capital value of the investment. The use of...

Personal Counseling Reflections

counselor. Counselors not only have their own set of personal values, they hold a set of professional values. Confidentiality is o...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Valuation of Rondo Securities

to use in the valuation schedule. Now we take the full repayment level and discount these by the current interest rates (Elliott a...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...