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Essays 211 - 240

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

AN OVERVIEW AND REGULATORY EXPLANATION OF JET AIRWAYS (INDIA)

able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger l...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

BOEING & AIRBUS JUMBOLINERS ARE SUPER PROBLEMS

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

Monetary Policies And Airlines

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

AIRLINE SAFTEY, SHEL AND THE HUMAN CONDITION

of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...

Problems and Opportunities at Classic Airways

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...