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Essays 241 - 270

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Social Considerations for the Alcohol Industry in Poland

significant reduction in mean alcohol consumption among the major targets of its Strategy Health for All in 2000" (Moskalewiczi, 2...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Tobacco Industry

any number of physical ailments, including halitosis and lockjaw throughout Europe (ASH, 2006; Randall, 1999). Sir Frances Drake ...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

A UK Outbound Tourism Industry Report

definite trends. These can then be examined in the following section in order to identify the reasons for those trends. Outboun...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

The Hospitality Industry and the Americans with Disabilities Act

When the acronym ADA is provided, one is referring to the Americans with Disabilities Act. Title I of the Americans with Disabili...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Economic Forces and the Fast Food Industry

amount of money consumers spend on fast food soared at a rate of 6.8 per year. At the same time, the amount of growth in sales in ...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

U.S. Government Involvement in Prescription Drugs

the "government should subsidize prescription drug spending for all 40 million Americans over the age of 65 - whether they need it...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

A Casual Dining Analysis

current economic slowdown (Silver, 2001). According to the NPD FoodWorld: Chain Restaurant Eating Share Trends data, sales rose in...

An Analysis of a Typical Regional Carrier

that are faster and more comfortable than the prop jets they are replacing (Brannigan, 2001). Trouble began however when C...

Hospitality Industry and Uses of Technology

technologies that Xeta designed for the hospitality industry, for example, are used by businesses and institutions in order to tra...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

Financial Comparison of Coca-Cola and PepsiCo

(b) 10,406 11,374 18,038 20,351 Gross profit (c) (a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.3...

Assessment of the UK Supermarket Industry

appear to be mainly at the cost of the small independent stores that cannot compete, the increase market share is also aided by th...

Empowering Employees

Before a manager can empower an employee, he or she must first communicate. The manager must share information with employees, spe...