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Essays 1981 - 2010

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Case Study of D.U. Singer Hospital Products Corporation

In eleven pages this paper discusses the corporation's development and marketing of a new long term antiseptic. Twelve sources ar...

CORPORATE COMPLIANCE PLAN -- RIORDAN MANUFACTURING

good corporate compliance plan needs to start out with a code of conduct, in other words, how a company behaves ethically. This co...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

Water Pollution: Sustainable Solution

they have also wreaked havoc upon the environment. From the small farmer to large conglomerates, the use - and in many cases misu...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

How Cinema is Dominated by America

both elements are evident to greater and lesser degrees in each and every film that is produced in America and Europe film (Kerri...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Product Packaging Design for the Visually Impaired

In thirty six pages the ways in which products can be designed in order to better serve vissually impaired individuals are discuss...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Post Second World War Gross National Product of South Korea

In ten pages this paper examines the post Second World War GNP of South Korea and the economic success this country has enjoyed. ...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Change and an Industrial Products Company's Chief Executive Officer

In five pages this report discusses the fictitious MetCon metal container manufacture in a consideration of the CEO's role in stra...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

A Case Study on Project Management

Way Forward i. Consider Pam Halls existing training ii. Increase communication skills iii. Increase self control iv. Improve inter...

Employee Discounts and Their Effects

In six pages discounting services and products for employees are examined in terms of the types of businesses who benefit from the...

Products and Philanthropy of Pleasant T. Rowland's The Pleasant Company

In eight pages this paper examines the company in terms of its products, organizational structure, and philanthropy. Eight source...

Overview of the W.L. Gore Co.

In eight pages this company overview includes its organization's lattice structure and its products. Eight sources are cited in t...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...