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Essays 301 - 330

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Juice Red Tomato Company Human Resources Investing Research Proposal

with efforts to improve performance in the workplace setting. It has readily been recognized that improving performance outcomes ...

INVESTING IN AMICA MATURE LIFESTYLES

- at this point, total operating expenses are $23 million, leaving an operating income of approximately $12 million and net income...

When Do Companies Invest

The catalyst for this paper is Problems to Ponder in Skousen's book. His four possible scenarios related to interest rates and bus...

Long Term Investing Versus Day Trading

two types of investors, one of which is the long-term investor, and the other is the day trader. Long-term investors research the ...

Investing in Microsoft

creating software for the format, this is one innovation that was only introduced recently, and is likely to grow in popularity (M...

Questions on Investing in International Real Estate and Risk Factors

host country, and can include a wide variety of things in between. Before making the investment, international real estate invest...

Internet Investing

In nine pages this paper examines the trend toward online banking. Seven sources are cited in the bibliography....

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Investing in Ecommerce Businesses and Valuing

In eighteen pages this paper explores the calculations of the price to earnings ratio and considers how this can be used for asses...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Investing in EOQ

consider methods of lowering the level of stock held, and as such the amount of capital and the associated costs incurred by looki...

Personal Financial Review on Investing

We also need to consider the income that the family have. Mrs Chan does not have a regular income, however Mr Chan is...

Continental Airlines Investing

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

Are Junk Bonds Worth Investing Into?

for failure. The primary reason junk bonds even exist is to provide economic support for companies "lacking an established earnin...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Investment Assessment Paper

management. This may also be referred to as the return on investment (ROI). The traditional way of calculating the return on capit...