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Essays 301 - 330

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Are Junk Bonds Worth Investing Into?

for failure. The primary reason junk bonds even exist is to provide economic support for companies "lacking an established earnin...

Continental Airlines Investing

to hold back as well. Mergers, alliances and route changes have been necessary to control costs and allow airlines to operate mor...

Personal Financial Review on Investing

We also need to consider the income that the family have. Mrs Chan does not have a regular income, however Mr Chan is...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Juice Red Tomato Company Human Resources Investing Research Proposal

with efforts to improve performance in the workplace setting. It has readily been recognized that improving performance outcomes ...

Questions on Investing in International Real Estate and Risk Factors

host country, and can include a wide variety of things in between. Before making the investment, international real estate invest...

Investing in Microsoft

creating software for the format, this is one innovation that was only introduced recently, and is likely to grow in popularity (M...

Investing in Ecommerce Businesses and Valuing

In eighteen pages this paper explores the calculations of the price to earnings ratio and considers how this can be used for asses...

Internet Investing

In nine pages this paper examines the trend toward online banking. Seven sources are cited in the bibliography....

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

INVESTING IN AMICA MATURE LIFESTYLES

- at this point, total operating expenses are $23 million, leaving an operating income of approximately $12 million and net income...

Investing in EOQ

consider methods of lowering the level of stock held, and as such the amount of capital and the associated costs incurred by looki...

Long Term Investing Versus Day Trading

two types of investors, one of which is the long-term investor, and the other is the day trader. Long-term investors research the ...

When Do Companies Invest

The catalyst for this paper is Problems to Ponder in Skousen's book. His four possible scenarios related to interest rates and bus...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Investment Assessment Paper

management. This may also be referred to as the return on investment (ROI). The traditional way of calculating the return on capit...