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Essays 811 - 840

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Dot.com Companies' Value

In eighteen pages this paper examines Freeserve in a comparative analysis of dot.com companies' value when compared with their tra...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

AverMedia Technologies Analysis

develop the "user-affordable video overlay card that can be used in the production of professional broadcast quality video" (AverM...

Kvant and IBM Strategic Alliance

region of $2 million, this was to supply equipment as well as in staff training, Kvant supplied the labour with seventy staff dedi...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Implementation and Processes of Quality Management

like the implementation of a quality plan for a shipping company however, La Lopa didnt hang up his keys one day and decide to go ...

A Strategic Management Overview

in the business world. We will examine the history of strategic management, then analyze the many theories that make up this proc...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Team Development and Strategic Planning

of the executive team. Since it is a smaller team and since executives tend to have similar goals for the company, it is often a g...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

A Case Study on Accounting and Financial Analysis

is the net profit margin that also has all other expense deducted from the operating profit, this may or may not include interest ...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The Changing Role of Line Managers

shift in the way line management is viewed and utilized in terms of their management duties and responsibilities that reflects thi...

MALCOLM AND UCB: A COMPARISON

of their operations and activities. The two aspects that are considered with the Baldrige National Award, especially as they perta...

Wal-Mart Corporate Strategy And SWOT

store opened in 1983 and the first Wal-Mart Supercenter opened in 1988 (Wal-Mart, 2009). Supercenters offer a full line of groceri...

PLANNING, STRATEGY AND OPERATION

take a scenario in which were on a managing team of a home-improvement company. Weve been charged with launching a new company web...