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In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Despite Yahoo!s truly auspicious beginnings, the journey into the 21st century has not been without bumps in the road. It must sti...

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

as a chicken payment for a sack of potatoes, but it may also take place in a far more complex setting, such as the use of a commun...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

programmers may have to work and maintain the site on an ongoing basis. It will likely mean buying new hardware and dedicating a s...

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...