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Essays 481 - 510

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

To What Extent Can Decisions About Operations Really Be Strategic From The Firm's Point Of View?

For example, operations management may be able to help determine the right location for a factory, by looking at the available sit...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...

Music Industry Decision Making

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

In Support of Additional Financing for International Development

9/11, democracy has been curtailed in order to increase security. Security concerns aside, there are questions surrounding the ef...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Strategic Communication And Effective Leadership

in the workplace, however, far too many of them seem to gloss over the interpersonal nature of work environments and focus more po...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Stock Market Crash of 1929

dollars in the immediately ensuing crash (Galbraith 62). Up until the very end, it was possible to read encouraging reports of t...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Case Study of Planet Reebok

In six pages Planet Reebok is examined in an examination of international marketing. One source is cited in the bibliography....

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Hospitals and Strategic Planning

In thirty seven pages this research paper examines hospital strategic planning in a literature review that could apply to a small ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

Global Trade

to the terms of GATT as full contracting parties, and another twenty-two countries had agreed to various aspects of the treaty (Hi...

Business Climate of Cambodia

In nine pages this paper discusses the Cambodian business climate and economy and what it would take to enter the international bu...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Global Market and Mutual Funds

In ten pages the international market is examined in a consideration of mutual funds. Fifteen sources are cited in the bibliograp...

Strategic Planning Study Proposal

This paper of ten pages includes Henry Mintzberg's article The Fall and Rise of Strategic planning in its strategic planning propo...