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Ford share. The latter part of this offer was subsequently amended to allow for a combination rather than a choice between these t...

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

The writer answers a set of questions concerning strategy, leadership and change utilising a fictitious case study. The first ques...

to employees on a shop floor. This is a very versatile tool that can be adapted to any company in any industry or be targeted towa...

company millions of dollars because they do not have to pay another landfill owner to dump their own waste. Another strategy that...

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

of finances, of input verses output in relation to the amount of money cleared from the business activity (Freeman, 1995). Produc...

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

still see the shareholder as a primary stakeholder but not the only valid stakeholder. Corporate wealth maximization recog...

World War II, this approach is based on strict military tradition (Harfield, 1998; see also Whittington, 1993). In other words, th...

& retail sales slump, it is important to point out that the political nature of decision making often stands in the way of any sig...

will conduct a simulated VCA for two companies; Waterford Wedgwood USA, and The Kerry Group. In each of these companies, we will ...

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

may be said of the smaller and differentiated supermarket Waitrose, but despite the fact the same generic strategies may be seen i...

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

the issue of financial discipline. The issue of financial discipline may be seen as key to the companys survival, and it is the f...

the values that the brand stands for and create a higher demand for the bikes. The diversification the home market has included el...

of his day to day life that he would never be able to keep his plans from her. So, he has decided that he must pretend to sever th...