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Essays 301 - 330

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Strategic Planning and Behavioral Observation

to participate in activities he enjoys; * Ability to make transitions, even if he has some difficulty in the process; * Ability to...

IT Project Task List and Risk Management Plan

old systems to new needs, but Acme Hospital appears not to be hindered by this affliction. It fully expects to acquire all new ha...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Strategic Plan for ICANN

maintain these goals. Any strategy need to be defined in full so that implementations can be understand and complained wit...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Professional Discipline of Spatial Planning

of urban cities around Italy (Fusch, 1994). They served as a central element in the spatial relationships obvious in the cities a...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Computerized System in the Prevention of Medication Errors

care (OMalley, 2007). The aim of this essay is to offer an overview of this problem, focusing on how it applies to a specific ho...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

U-Build-It Hardware Company eCommerce Implementation plan - A Presentation

the orders and send them out, manual process will be needed in order to complete the process on the system and adjust the accounts...

Plan to Improve Performance at a Call Center

to cause fragmentation due to disparate treatment of employees, with the Indian staff being paid less than the Arabic staff. Slid...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Lincoln and/or Johnson

swearing-in as Vice President" (MrLincolnWhiteHouse.org). In truth, this does not appear to be the actions or thoughts of a man wh...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...