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Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

The 'Too High' a Cost Advertising

In a two page essay the ten reasons why 'advertising costs too much' are presented in a way that would be beneficial for debate s...

AZT Model and Glaxo Wellcome

In five pages this paper discusses ethics and fiscal responsibility and the conflict that can exist between the two in a considera...

Paul Hawken's Growing a Business

In ten pages this essay employs a first person narrative approach in a book review of Paul Hawken's Growing a Business in a consid...

Managerial Development

In five pages the TQM management strategy is applied to a scenario for transforming doctors into managers with a community hospita...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Becoming a Fortunate 500 Organization by Kenneth Blanchard and Michael O'Connor

authors pursue an outlining of the overall problem in business management as well as the possible systems implemented for change a...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Product Innovation Process

In six pages this paper examines culture, structure, and strategy as each pertains to the product innovation process. Four source...

Strategic Analysis of Nike

In ten pages this paper discusses how Nike develops its strategy with networking among the considerations. Seven sources are cite...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

PepsiCo Human Resources

In fifteen pages this paper examines the HR policies and practices of PepsiCo in an overview of strategies and goals. Thirteen so...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Management and Discipline in the Classroom

In six pages useful strategies are considered in an examination of classroom management and discipline maintenance. Ten sources a...