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Essays 61 - 90
growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...
very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...
a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...
marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...
This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...
in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...
In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...
and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...
Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...
to watch everyone else who comes for the same reason. Intrigue is served with each glass. The plot clinks with the cubes about w...
sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...
U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...
egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...
Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...
a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...
high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...
increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...
The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...
be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...
time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...
In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...
marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...