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Essays 2611 - 2640

A Research Proposal for Transition Into E-Commerce

looking for ways to increase turnover and profit and increase competitive advantage. E-commerce has been seen as a tool that may e...

A Business Overview of the AOL Time Warner Entertainment Conglomerate

average of 15.11 (Yahoo Finance, 2003). However there are some more favourable points, the revenue per employee is higher than ave...

Blue Bell Creameries and Corporate Level Strategy

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

Training and Development in Retail

up were even dress down their appearances. Smith has two stores in operation throughout the city, located far enough from each ot...

New Zealand Airline Prospective Business

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Senatorial Campaign Strategy of Hillary Rodham Clinton

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

Tough Trading Circumstances and British Telecom's Financial Strategy

the issue of financial discipline. The issue of financial discipline may be seen as key to the companys survival, and it is the f...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

21st Century Corporate Strategies

still see the shareholder as a primary stakeholder but not the only valid stakeholder. Corporate wealth maximization recog...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

Wireless Industry Overview and ATandT

within a particular industry, but we have taken the framework and made it fit on the wireless industry. Following that, th...

Organizational Strategy Implementation

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...

Contemporary Small Firms and Networks' Role

Initially, Hoovers made much of its basic information free for anyone, requiring subscription only for more detailed information. ...

Internet Opportunities for Third Party Political Candidates

a very close election and whether or not the timely information was derived from the web, there would have been chaos. Still, the ...

Contemporary Political Strategy and the Theories of Adam Smith

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Projecting Results of Gap Inc.

the consumer price index. The latest annual report that is available is the 2001 annual report, which was published at the end for...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Rio Tinto and the Mining Industry

Tinto, 2003). There is the need to work closely with host countries in the international mining operation, this means that issue...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Strategy Shift at IBM

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

Waitrose and Asda Expansion Strategies

may be said of the smaller and differentiated supermarket Waitrose, but despite the fact the same generic strategies may be seen i...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Strategy and Nordstrom's

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...