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External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

'New' Russia and Its Power, Ideology, Military, and Policy

he pointed out that "Russias national identity is still evolving" and probably more importantly, "the new Russia is not the Soviet...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

Australian Banking Industry and Bendigo Bank

this as well as increased international competition. The economy has impacted on the banking sector, with a slow down in growth,...

Week 2 Discussion Questions

organizations environment was dynamic versus stable? The strategy of Guttman and Hawkes (2004) appears to be sound. It req...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Instrumentation Paper

step by step approach. The primary research will be based on a descriptive qualitative case study of Ryanair, using a case...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Microsoft and the Value of Applying Strategic Tools and Concepts

to have a competitive advantage, he identified two sources of competitive advantage; cost advantage and differentiation (Porter, 1...

Gucci and Marketing in the Present and Future

were somewhat exclusive (Gucci, 2006). The range of products grew and expanded into luxury luggage (Gucci, 2006). This has been a ...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Employee Selection, Recruitment, and Retention Strategic Value

follow them up with tools from the human relations school of management (Upenieks, 2003). The task of recruitment is complex, t...

Banking Industry and Acquisitions, Mergers, and Diversification

a survey that was undertaken by Grant Thornton, of 518 community banks, it was found that the ability to find new sources of reven...

Overview of the United Kingdom's Expansive Supermarket Industry

countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...

Gender Norms in American Society

the role of aggressor. Kimmel (2000) has observed that all cultures share the concept that men and women are different, and that...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Manager Training And Development at AOL

An analysis of the training successes and failures experienced by the world's largest Internet Service Provider. Total Quality Ma...

Marketing The Bear Creek Golf Course

This paper examines the marketing strategy involved in promoting the Bear Creek Golf Course. This twelve page paper has two sourc...

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Autobiographies of Theresa Hak Kyung, Mab Segrest, Elaine Brown, Piri Thomas, and the Struggles for Civil Rights

In six pages this report examines how subjectivity was achieved by these autobiographies' narrative strategies. Five sources are ...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Reviews of Several Websites and Their Effectiveness

great difficulty in reaching the level of effectiveness that both of these companies have achieved. The threat of substitutes is ...

Analyzing How the Media is Influenced by Society

In a paper consisting of 5 pages the ways society can influence the media are explored in terms of advertiser's pragmatic and theo...

Comparison of Generals George S. Patton and Omar Bradley

In five pages this paper contrasts and compares these celebrated 20th century generals with strategy and warfare differences among...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Military Tactical Strategies of Civil War Confederate General Robert E. Lee and Union General Ulysses S. Grant

and ancestral place meant everything"1. This limited view of Lees motivation leads to the assumption that Lee was not fully commi...