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Essays 1861 - 1890

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Components of Strategic Pricing

In three pages this paper discusses several pricing strategies and analyses. Eleven sources are cited in the bibliography....

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

Common Law, Antitrust and American Exporters

that we will be able to take advantage of relative free and open trade. Although trade is open, it is governed by various US laws...

Human Resources and the Ben and Jerry's Ice Cream Company

In ten pages a SWOT analysis is applied to Ben and Jerry's in terms of its current human resource strategies. Eleven sources are ...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Great Britain's Marketing of a New Software Product

In five pages this paper examines how a British company would develop and market a new software product. Six sources are cited in...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Internet Telephony Industry IDT, VocalTec and the Internet Telephony Industry

In five pages Israel's VocalTec and the American IDT companies are contrasted and compared in an assessment of the Internet teleph...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Financing of Euro Disneyland

In seven pages Euro Disney funding is examined in terms of plan intricacy and includes a SWOT analysis, 2 strategic alternatives, ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Hong Kong Education Reform Analysis

Rational self multiple dimensions Moral certainty Moral relativism Social cohesion and Social fragmentation Community ...

A Book of 5 Rings by Miyamoto Musashi

Since the publication of its first English translation in 1974, A Book of Five Rings has become an underground classic in the Amer...

Relevance of Business Strategy

Porters Five Forces emerged from Porters analysis of this realization. Competition "in an industry comes not simply from direct c...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

Health Care Change Theories

gained to practice on the job (Kopelman, Olivero, and Hannon, 1997). The specific problem that was addressed was missing patient...

Mac v. IBM

one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...