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Essays 61 - 90

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Importance of Graphic Design in Forging Corporate Identity

influential. Here we first need to what we mean by graphic art, and then at the way that modern corporate logos have developed m...

British Airways and Organizational v. Self Interest

et al, 1998). If loyalty and commitment may create a scenario where a supply chain is enhanced and the employees will work in the ...

Strategic Management of US Airways

US Airways became the first airline to seek voluntary bankruptcy protection (Airfinance Journal, 2002). Its primary debt was in ai...

Organizations and Self Interest in a Case Study of British Airways

also be seen as influencing this type of behaviour. There have been many papers written regarding positive human resource ...

Chapter Eleven Bankruptcy and US Airways

Southwest Airlines since has completed its 30th consecutive year of profitable operations, but it is the only US airline that can ...

British Airways and IT

database, which was supported by both of the scenarios and arose due to this ling term planning. The culture of adopting and the...

10th Anniversary of Virgin Atlantic Airways

Class prices when compared to other airlines. * Customer base crosses ages, occupations, socio-economic classes. * Virgin Atlantic...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

Management Growth and Qantas Airways

and of course, the United States. With the many different global issues taking place, during the entire history of Qantas, the a...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

UK Low Cost Airlines

events of 9/11. This outlines the strategy to share codes for flights so that passengers may be sold addition tickets without for ...

Loyalty Schemes and Relationship Marketing

If we want to look at how these operate we have to consider relationship marketing and its value in the market place. Payne...

Change at British Airways

However, BAA is unable to provide a robust security search process and baggage operation, and as a result we are being forced to c...

Traditional Flag Carriers and How They Are Affected by Budget Airlines

market and force companies that were competing in similar manners to reassess their marketing strategies in order to prevent loss ...

Airports' Financing

is one source of income that airports have available for use in airport construction projects. This fee is collected by the airli...

British Airways and the Airline Industry Extended Paper

resulted from this pressure. It is in the budget, no frills section , that the most growth is projected. Companies such as Briti...

Analysis of British Airways

globes most profitable airline and it trumpeted the slogan "The Worlds Favourite Airline" (2004). During 1992, Deutsche BA had bee...

East Asia's Passenger Airline Industry

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

Qantas Early Development

Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Air Asia and BA; PEST Analysis

interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...

Strategic Partnerships And Aerospace Industry

signed on 43 of the worlds most capable top-tier supplier partners and together finalized the airplanes configuration in September...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

British Airways - Quality of Operations

good definition, but it does not help with a framework, the key is to assess how this may be assessed in a measurable manner....

QANTAS AIRLINES: STRATEGY REPORT

also struck a deal with Malaysia-based AirAsia (Daniels, 2010). Meanwhile, to battle Virgin Blue in the Pacific, Jetstar has start...

JETBLUE ANALYSIS

to gain more passengers, and repeat passengers. Discuss Jet Blues strategic intent JetBlues strategic intent is to make ...

BRITISH AIRWAYS, THE AIRLINE INDUSTRY, AND E-COMMERCE

during FY 2007, it carried approximately 33 million passengers and 762,000 tons of cargo (Datamonitor, 2007). Employee pro...